Estee Lauder It’s Giving

It’s giving…

A content series featuring a gang of relatable, multi-dimensional friends. Think Sex and the City but for here and now.  Tapping into of-the-moment content trends and honing in on Zalando’s strategic shift towards entertainment — let’s tell a holiday tale that not only spreads micro-moments of joy, but cements ELC x Zalando as culturally relevant storytellers.

Creative Concept and Art Direction: Alejandra Morote Peralta and Meredith Bucher
Creative Direction: Thorsten Grimm
Producer: Sven Materna and Le Berg
Director: Adam Munnings