Lululemon

An otherworldly yoga state where analog static meets inner stillness. Soft VHS textures blur the lines between body and space, capturing movement that feels slow, surreal, and suspended in time. It’s less about perfect poses and more about slipping into a trance-like flow, as if tuning into a frequency just beyond reality.

Creative Concept and Art Direction: Alejandra Morote Peralta
Creative Direction: JYJ
Producer: Georgina
Photographer/Director: Claire Frances