Zalando Vacations

Summer is not just a season – summer is a feeling. Summer is the chatter of locals at a restaurant next door. It’s sea salt in your hair, sand underfoot, sunlight playing on the surface of the water. These are the memories we want to hold onto long after the season has passed.

Our campaign follows a group of friends holidaying at an idyllic beach destination. Our group is taking it easy, leaving their screens behind and taking one day at a time. This campaign celebrates the true magic of summer. The simple joys we wish we could take home. The sound of the ocean, the feeling of sun on our skin, a place where time slows down.

Creative Concept and Art Direction: Alejandra Morote Peralta and Martha Malgorzata
Creative Direction: Meredith Bucher
Producer: Paulina Kleingarn
Director: Sam Youkilis
Photographer: David Luraschi